Email Marketing
Most businesses have opportunities sitting in their email list, they're just not making the most of them. Whether you're welcoming new subscribers, promoting an offer, or nurturing existing customers, strategic emails help turn attention into action.
Most businesses spend time and money attracting new customers but miss the opportunity to nurture the people who have already shown interest.
Email marketing helps you:
Stay connected with your audience
Build trust and brand loyalty
Drive repeat purchases and enquiries
Promote products, services, and offers
Turn subscribers into paying customers
Generate results without relying on social media algorithms
When done well, email marketing becomes one of the most valuable assets in your marketing toolkit.
Why email marketing matters
Type of emails I can help with
Whether you're looking to stay connected with your audience or drive a specific action, I'll create emails that align with your goals, audience and customer journey.
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A welcome sequence is your first impression, it does the heavy lifting so you don't have to. When someone joins your list, they're at their most interested and engaged. A well-written welcome sequence introduces who you are, builds trust straight away, and guides new subscribers towards taking action like booking a call or making a purchase. Done right, it turns a new subscriber into a warm lead before you've even picked up the phone.
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Your customer journey isn't one straight line it's made up of several smaller journeys. From someone discovering your business for the first time, to a first-time buyer, to a loyal repeat client, each stage benefits from its own nurture sequence. Done well, these automated sequences move people through your funnel, turning browsers into buyers and one-time customers into loyal regulars.
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Got something coming up? I'll build a targeted email campaign around it, from the initial announcement through to last-chance reminders, so you can focus on delivering a great event while I take care of filling the seats.
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Whether you're launching a new product, running a seasonal offer, or pushing a limited-time sale, a well-crafted promotional campaign can turn your list into one of your highest-converting marketing channels. No fighting to be seen on socials, land directly in the inbox of the people who have already put their hand up and said they want to hear from you.
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A consistent newsletter is one of the best ways to stay front of mind with your audience between purchases. They're a great way to share updates, insights, stories, and valuable content that strengthens your relationship with customers so when they're ready to buy, you're already the first brand they think of.
Packages
Not sure which option is right for you?
Let’s figure it out together.
Built to Work Together
These services are designed to complement each other, but they also work just as well on their own. You might start with an Email Systems project to get the right foundations in place, whether that's a welcome sequence, nurture flow, or one-off campaign, then move into ongoing Email Management to take care of your regular promotions, events, and offers.
Frequently Asked Questions
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Not at all. Whether you have a list of 50 or 5000, what matters more than the size is how you're using it. A small, engaged list will always outperform a large, inactive one, and we can work on growing it over time.
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I work with most major email marketing platforms like Mailchimp, Klaviyo and ActiveCampaign. Not sure which one is right for your business? I can help you figure that out during our discovery call. I'm also always happy to work with what you have in place where I can.
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That depends on your package and your goals. We'll agree on a sending schedule during the proposal process that makes sense for your audience and your business.
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You'll have a say in the strategy and sign off on content before anything goes out, but beyond that I handle everything. The goal is to take this off your plate, not add to it.
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No problem at all. I can help you get everything set up from scratch, from choosing the right platform to building your first sequence.
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For the retainer package, yes. I ask for a minimum of four months. Email marketing builds momentum over time and four months gives us enough runway to get the right foundations in place, test what's working, and start seeing real results. Project based work has no minimum commitment.
Still have questions? Browse the FAQs above or feel free to get in touch, I'm always happy to chat.